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Its Little bit difficult to optimize for RankBrain, but doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
Google announced RankBrain, their machine learning ranking program, in 2015 . RankBrain was Consider to as a “top ranking factor. Below Point help to Understand.
1. Find irresistible snippets:
RankBrain technology earlier G-350 technology. Other words Google AdWords’ Quality Score. This intelligent AdWords technology never needed external signals (e.g., links) to rank paid search ads for relevance.
The future of SEO isn’t about beating Competitors based on content length, social Media, keyword Matrix, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.
If your click-through rates are less than impressive, focus on improving your SERP snippets. Make sure page titles and meta descriptions echo the user’s need, stand out on the search results page and entice the user to click for more. Simplify URLs so they reinforce value to Google and to users. And — when possible — craft content that targets featured snippet positions in search results. Make your snippet irresistible.
2. think how keywords used :
Keywords have been changing with time, so this is not new SEO advice for raking up , RankBrain is Changing the the old way of thinking about SEO keywords. Some tips below
Don’t Use only one keyword or keyword phrase.
Use user search based your targeted keywords
In other words grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword –> Concept –> Keyword
3. Factor priorities for your Business:
Sometimes you need fresh content. Sometimes you need very in-depth content. Sometimes you need high engagement. Sometimes you don’t. Sometimes you will need tons of links with anchor text. Sometimes you will not. Sometimes you need high authority to rank for something. Sometimes you don’t. So that’s a different model.
we can optimize with RankBrain in mind. It SEO processes: figuring out which signals RankBrain is prioritizing for our business or keyword group.
Keep following factor in Mind
Think Fresh: RankBrain might be prioritizing newer content.
Links: Turn on your MozBar and see if the best-performing pages all happen to have a lot of links or linking domains. RankBrain may be prioritizing authority and backlinks.
Keywords: Still a factor. Do certain terms or phrases appear in every title and/or meta? RankBrain knows that users are looking for those.
Some Refernce Link :
How RankBrain Changes Entity Search and Google Search Results
UNDERSTANDING HOW RANKBRAIN CHANGES SEARCH